The 4 A's of Killer Conversions

The 4 A's of Killer #Conversions, a proven tactical approach to achieving phenomenal conversion rates.

The underlying principles of UX design are rooted in psychology and leverages what we know about human cognition to incite specific behaviors. Tactical UX focuses on applying predictable patterns of behavioral psychology to compel site visitors to perform desired behaviors. Following up on my recent description of the 4 Levels of UX Design , this post focuses on a proven tactical approach to achieving phenomenal conversion rates. Understanding the 4 A's of visitor awareness can produce the same killer conversion rates enjoyed by the top converting sites. Rarely do visitors come to a website intent on purchasing a specific product. More likely, your site must help convince visitors that your products best serve their needs before they decide to buy from your site. The process is pretty straightforward, but rarely done well. It involves transitioning the visitors through the...

Full article: http://searchenginewatch.com/article/2309173/The-4-As-of-...