ReTargeter Gives Retargeting Tips & Discusses Current Trends by @murraynewlands
ReTargeter specializes in retargeting for brands and agencies and works with clients of any size, from small business to enterprise-level corporations. Jimmy offers some of his very own retargeting advice, saying, “rotate your creative, that’s probably the most important. Most people keep showing you the same ads for two years and it just doesn’t work. And make sure you have a good relationship with your account manager because those are the folks that are going to tell you what’s going on and what works for you.” With new companies entering the retargeting space, Jimmy says that finding new ways to cookie users and building retargeting into mobile are the two biggest challenges and current trends within the industry.