Ask any marketer what shape their customer data is in and chances are good you’ll hear: “poor.” In this webinar, we’ll learn how to fix that, and how to build a solid foundation with your customer dataset. If you think network data means gathering business cards at lunch, you’re in fo...
Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads , which are a version of Product Listings Ads that feature information on when a product can be picked up at...
Weigh Time to Update vs. Estimated Traffic Value: Here is a quick and dirty way to think about this: The average of the monthly unique visitors in the top five pages in the first image is ~1,490 unique visitors per month. If the upside is 15-30% traffic growth on those pages, and you ...
That’s it for the economic concepts (whew!). But there’s another factor that applies here: the concept of cannibalization — the primary driver of the “Should I bid?” problem. Cannibalization, in the context of PPC, refers to situations in which marketers’ paid and organic listings com...
Don’t just use email messages to promote your products and services. Use them to keep your subscribers entertained and engaged. Educate them, pique their curiosity and they’ll keep checking your emails. But that doesn’t mean you have to create separate mailers to entertain your reader...
The breaking news came on March 7, 2017, that Baidu is now supporting Google’s mobile framework, AMP . The tech leader of Baidu MIP, Gao Lei, gave a speech at Google’s first AMP conference in New York. He confirmed that Baidu is working hand-in-hand with Google to accelerate the faste...
Google has announced a series of new innovations which will improve how the search giant measures store visits in AdWords. In addition to making store visits available to more advertisers worldwide, these new innovations will be able to report on more store visits for those already us...
Google Maps ad traffic steadily growing Mar 30, 2017 by Andy Taylor Columnist Andy Taylor of Merkle shares data on the growth of ad traffic from Google Maps, including conversion rate and CPC data by device. Baidu becomes Google’s biggest ally in mobile page speed Mar 30, 2017 by Herm...
“These days, all marketers are being asked to do more with less, and we don’t see that changing anytime soon. So in a world of squeezed time and resources, clients and agencies are forced to make trade-offs, and often the tactics mentioned tend to get a lower priority. “Eventually cli...
Google AdWords has introduced three improvements to Dynamic Search Ads (DSA), which are said to make them more effective than ever. Here’s what’s new. Page Feeds A page feed allows advertisers to specify the exact URLs which are to be used with Dynamic Search Ads. This will help ensur...
The systems and methods can utilize the conceptual schemas of the databases to provide additional information for queries that may not otherwise be derived from the queries. For example, a user that types in the search query [Brand X cameras under 300] may be searching for Brand X cam...
How much is a number one ranking in Google worth to your business? Obviously, ranking in first place (or lots of top rankings) will mean different things for different businesses. Search volume and the niche of your business will make a big difference to the actual value of being in f...
Nonetheless, support for Chrome on Android is coming soon and presumably, other Google software and hardware will follow suit. That will provide quite a wide audience and any brand that releases podcasts will want to avail of this new opportunity to attract visits.
another change to the Google local pack, this one is where Google is removing the city name from the local pack results when the results are nearby your current location. So either it will show you the street address OR if you search for a specific city that is not near you, it will r...
What’s a good conversion rate? I get this question a lot, and not just about conversion rates. I always say “better than what you have now.” That earns me a glare that could sterilize cockroaches. At the same time, I shove toothpicks into my toes to dull the sharp pain this question c...
Google announced that they updated the site status tool with a "cleaner UI, easier-to-interpret language, and more precise results." This tool is used to help site owners or site visitors to see the safety status of a web page without actually having to go visit the page. The updated ...
Whether to monitor for hacking activity, keep an eye on price changes, or get a warning when someone changes something on your site they shouldn't have, there's a place for site change monitoring in your tool box. Here are 3 ways to do so: offsite, using Firefox, and using Chrome. #1....
Following up on questions around Google's newish mobile intrusive interstitials penalty . Yesterday we said that store locators that take up the whole screen can be an issue. Today, John Mueller of Google confirmed that chat boxes that take up the whole or large portion of the screen ...
As you know, Google promised to make ad controls for advertisers as advertisers continue to leave Google over the controversy around their ads being shown on hateful, offensive and derogatory content sites and YouTube videos. So the next step, Google announced yesterday that changes a...
Google announced yesterday that after two years of tracking store visits in AdWords, they have now reached over 4 billion store visits globally. With that announcement, Google said they have innovations that will "report more store visits for advertisers already using these insights t...
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Updates Site Status Tool to Make More Precise & Easier Google announced that they updated the site...
Baidu becomes Google’s biggest ally in mobile page speed Hermes Ma on March 30, 2017 at 12:42 pm Categories: All Things SEO Column , Baidu , Channel: SEO , Google: Accelerated Mobile Pages / AMP , SEO - Search Engine Optimization , SEO: Mobile Search , SEO: Site Speed Tags: Baidu MIP ...
Here is a photo from the Google Paris office showing a box where Googlers can simply have some peace and quiet. Yes, this is a silence box, designed to have phone calls in quiet without interruption. Not a bad idea, I should really install one of these for my employees at my office. I...
The advice in the video is useful, but it’s biased and incomplete — like so much of the information the company distributes. For example, Ohye states that valid recommendations from an SEO must be corroborated by official Google statements, but the search giant frequently declines to ...
Murder Mystery Texas will showcase a new dinner theater performance at the Old Mill Inn in Dallas Critically-acclaimed dinner theater production company Murder Mystery Texas has announced a special upcoming show at the historic Old Mill Inn at the Far Park in Dallas, Texas. The ...
Exeters very own Gliddon Cardwell is quickly becoming the online design agency that everyone is talking about. London, UK - Exeters very own Gliddon Cardwell is quickly becoming the online design agency that everyone is talking about. With the landscape of e-commerce constantly...
Organiser Event Industry News (EIN) has announced five new categories for the fifth edition of the Event Technology Awards (ETA), which open Organiser Event Industry News (EIN) has announced five new categories for the fifth edition of the Event Technology Awards (ETA), which op...
Inspirational jewelry company works with charity to stop human trafficking Clemson, SC – Inspirational & Scripture-based gift company Heart On Your Sleeve Design has partnered with Samaritan’s Purse, a Christian international relief organization, to aid in the charity’s effo...
Web design does not remain the same and the process of web development has changed a lot since the time the global network has been introduc Web design does not remain the same and the process of web development has changed a lot since the time the global network has been introduced t...
