19 Nov '13, 2pm

If Link Building Really Is Dead, What Do We Do Now?

If Link Building Really Is Dead, What Do We Do Now?

Say it isn’t so, Bones McCoy! Say it isn’t so! It’s been shouted from the rooftops, from here to Moz and every blog in between, but I guess it isn’t official until the doctor says so: Link building is dead . Depending on how much you agree with that statement, you’re somewhere in the five stages of grief with the impending death of link building. They look something like this: Denial: “No. Those 15,000 one-way, exact-match anchor text links weren’t the cause of my ranking drop. Impossible.” Anger : “YOU JUST CAN’T SIT WITH US, GOOGLE!” Bargaining: “Ok, I’m sorry I yelled. I’ll disavow all the links . Just give me back my rankings, and I swear I won’t do it again. “ Depression: “This is it. My clients are going to kill me. I’m never going to work in SEO again. I’ll have to become an affiliate marketer.” Acceptance: “Fine. I’ll try this whole ‘good content’ crap, but I’m not...

Full article: http://searchengineland.com/if-link-building-really-is-de...

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