Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
The firm employed the following local optimization tactics to accomplish these results: Create custom business descriptions for each location Add additional information including photos and videos to the listing Identify and remove duplicate listings on Google and other sites Identify third-party sites that are respected by Google and within the appropriate vertical . . . Create and optimize third-party listings. Continue modifying each listing to rank for both long and short tail search terms The final tactic: “continue modifying . . . ” was really just a regular monitoring of listings/results and continuing application of the foregoing principles. It’s also important to note that these results were achieved over a six-to-nine month time frame. That implicates setting client expectations accordingly.