31 Oct '13, 2pm

5 Conversion Tracking Tips For AdWords

5 Conversion Tracking Tips For AdWords

Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I first joined Google in 2002, conversion tracking didn’t even exist in AdWords until I helped build it. So it gives me great pleasure to see how much more advanced it’s gotten since those early days of PPC. 1. Automate Bidding Based On Call Data Shortly after I wrote about the complexity of counting the true number of conversions when you’re tracking both calls and website actions, AdWords made an announcement that they will simplify things tremendously by including call conversions in the conversion column, making it possible for their automated bid rules to use this data to set bids. F...

Full article: http://searchengineland.com/5-conversion-tracking-tips-fo...

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