Tide isn’t just limiting the campaign to social media sites like Facebook. Tide has been using stills from the Vine campaign on digital billboards. This is one of the first instances of taking the six-second clips and placing them on the outside world. A clever move considering that the videos aren’t really being watched by consumers. Barry Cunningham has pointed out that despite having some 3.9 million fans, only 2,000 to 7,000 have liked the various videos. As far as Twitter, the clips aren’t getting many retweets either. Featuring stills from the campaign on billboards could reach people who aren’t up to speed with all the campaigns going on with social media sites.