27 Oct '13, 4pm

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre-Roll Ad: Huge numbers of viewers skip the pre-rol...

Charity Lets Viewer Decide Ex Cons Fate With Innovative Pre-Roll Ad: Huge numbers of viewers skip the pre-rol...

The video, "Second Chance", opens with a young man, recently released from prison, talking directly to camera as if being interviewed. He takes the time to explain his circumstances and the steps he's taken to get himself back into the job market. At various points within the video, the viewer is given the option to skip the ad, and each time they do so the video restarts at the same place. However, the more the viewer skips, the more despondent the man gets as he realises his side of the story isn't being listened to because of the preconceptions of the viewer. If the viewer hits the skip button enough, he stops trying altogether. The point being, ex-offenders can be written off by prospective employers in a matter of seconds so is the viewer willing to listen or take the same course of action?

Full article: http://www.reelseo.com/charity-lets-viewer-decide-cons-fa...

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Vintage Ad: Air Jordan "Missing" Ad Series

Vintage Ad: Air Jordan "Missing" Ad Series

solecollector.com 31 Oct '13, 11pm

words & images // Zack Schlemmer For Halloween, we present an Air Jordan ad series with a concept that is truly frightenin...

Viewers Tolerate Mid Roll Video Ads More Than P...

reelseo.com 30 Oct '13, 7pm

Video advertisements are, by their very nature, intrusive but when an ad appears during the middle of a video viewers are ...