05 Nov '11, 9am

Google Algorithm Update Effects 35% of Searches: Earlier this week Google announced a significant update to thei...

Google Algorithm Update Effects 35% of Searches: Earlier this week Google announced a significant update to thei...

, Google wrote announcing the algorithm update, the specific example they gave was about the search query ‘Olympics’. It stated that if someone searches for “Olympics” in Google then the likely motivation behind that query is finding information about the 2012 Olympics in London, not about previous events. So, the results that Google produce relate specifically to the 2012 Olympics without it having to be specified by the searcher. Because the Olympics are a recurring event, Google automatically assumes that the searcher wants information on the latest event – this might apply to other sporting fixtures, elections, or award ceremonies amongst other things.

Full article: http://www.seoconsult.com/seoblog/search-engine-optimisat...

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