02 Oct '13, 5pm

Link Building Through Outreach and Content Refreshing by @billsebald

Link Building Through Outreach and Content Refreshing by @billsebald

I’ve put a twist on broken link building with a tactic I call content refreshing (see our Outdated Content Finder tool, coded by Mike Angstadt). In cases where broken link building is not pulling responses, I often get more reaction by telling someone their information is wrong. Nobody likes to be wrong, especially when the credibility of their content is on the line. In content refreshing, the approach is very similar to broken link building, except instead of presenting content on your own site as an alternate, you’re submitting content that is updated where you have a link embedded back to your website. Are you an expert on changed laws? Do you know about a change that happened in 2008 where a lot of old information still exists on the web? Has there been a significant change in a product you sell? Look for that stale data in your vertical and provide an updated article...

Full article: http://www.searchenginejournal.com/link-building-outreach...

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