25 Oct '11, 5pm

How Not To Link To Us

How Not To Link To Us

Creating a linking instructions page is a fairly common technique for encouraging organic links. It’s also somewhat puzzling. Do we need instructions for this most basic Web action? Apparently, at least 2.4 billion of us do. A webpage can link to another webpage in several ways, from the basic text link like this, http://searchengineland.com , to a graphical link via an image or logo. Widgets are often embedded with links, and the old free-webpage-counter-with-a-sneaky-hidden-link trick is alive and well, if on life support. Why Have One? A linking instructions page is usually designed to encourage others to link to you, and to do so in a way that might be helpful from a search ranking perspective. In that regard, I suppose such pages are more hopeful than practical, since most people link to other pages however they want to. One could argue that “linking to us” pages are ...

Full article: http://searchengineland.com/how-not-to-link-to-us-98283

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