03 Oct '11, 6pm

Google to Battle Traditional Media for Advertising Revenues

Google to Battle Traditional Media for Advertising Revenues

Google, the world’s largest search engine, has been working with Best Buy, Macy’s, and other retailers to develop a “web-based circular” similar to the weekly sales ad inserts found in major newspapers. The new circular ads, which are expected to launch today, will feature large pictures and marketing copy. The circulars will be promoted through search ads and they will be automatically generated on multiple factors including the search query subject and the user’s location. Nick Fox, the vice president of product management at Google, told Bloomberg the following regarding the new visual ads: “Retail in general is a large category for us. They’re (retailers) trying to understand what the answer is in the digital age to the offline print circular. They’re trying to understand how to get their online visitors into their stores. And this is our answer to that.” According to ...

Full article: http://www.searchenginejournal.com/google-introduces-circ...

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traditional wedding

traditional wedding

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Report: Search To Dominate Mobile Advertising By 2015 by @gsterling

Report: Search To Dominate Mobile Advertising B...

searchengineland.com 04 Oct '11, 5pm

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2011 Mobile Advertising Expected to Exceed $1 Billion

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searchenginejournal.com 04 Oct '11, 6pm

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#SEO Social Media Wrap-up Oct 2 #SMO

#SEO Social Media Wrap-up Oct 2 #SMO

pandia.com 02 Oct '11, 3pm

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Top 10 Negative Google News Ranking Factors

searchengineland.com 03 Oct '11, 5pm

Last week, I released the results of a survey of Google News Ranking Factors with some of the top news SEOs in the busines...

Report: Google To Take On Newspapers with “Circ...

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One of print newspapers’ only advantages these days may be the ability to deliver circulars and coupons. Not anymore. Acco...

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Battle of the Sheylaras

Battle of the Sheylaras

sheylara.com 07 Oct '11, 1pm

Battle of the Sheylaras Posted by Sheylara 1 Comment » Just thought I should pop in to say that I’m stil alive and kicking...