27 Sep '11, 8pm

Is your Marketing Searchcentric? It Needs to Be

Is your Marketing Searchcentric? It Needs to Be

Let’s start with content marketing. Everyone knows that when it comes to search engines, content is king. But are you leveraging that content in the best way possible? Are you maximizing link value from this content? Whether it is content that will exist on an internal property/website or on a third-party site, the content should be maximized and your SEO should be aware that it is hitting the Internet. Guest posts, webinars, podcasts, videos, blogs, forum questions/answers, and whitepapers should all pass through your SEO to ensure that links are properly attributed to keywords and online promotion of the content is beneficial to search strategy.

Full article: http://www.seo.com/blog/marketing-search-centric/

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