27 Sep '11, 4pm

Yahoo: Deal for iPhone Not Strictly a Hallucination

This story originally appeared on ClickZ: Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. So a recent conference call with Macquarie Equities Research raised eyebrows because of the bullishness of Yahoo SVP Shashi Seth - in particular with regard to mobile search. ClickZ followed up with Vivek Sharma, VP of search products, to ask what aces Yahoo has up its sleeve. Sharma gave a preview of new products launching in Q4 and Q1 2012 -- and explained why he doesn't need to smoke something to believe that Yahoo could do an iPhone deal. ClickZ: When it comes to mobile advertising, what's handled by Yahoo and what by Microsoft's AdCenter? Vivek Sharma: Ad delivery for mobile is done very similarly to the web; we use the same back end, served by Micro...

Full article: http://searchenginewatch.com/article/2112495/Yahoo-Deal-f...

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