26 Sep '11, 6pm

Google Adds “Standout” Tag for Featured News Content

Google Adds “Standout” Tag for Featured News Content

Google announced a new content tag for the U.S. News edition, allowing publishers to point to “standout” content within their own or other publications. The new tag, placed in the HTML header of articles, is visible only to automated systems and not to readers. Using the tag could result in Google placing a “Featured” marker label on the piece in News search results and on the Google News homepage. The tag will also factor into the Google News algorithm and help determine placement. To prevent publishers from gaming the algorithm with this new tag, Google will ignore tags when used more than seven times in one calendar week to promote internal content. There is no limit on using the tag to promote the work of another publication. Said Google, “Standout Content tags work best when news publishers recognize not just their own quality content, but also the original journalist...

Full article: http://searchenginewatch.com/article/2112149/Google-Adds-...

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