29 Jul '13, 9am

Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video which dealt specifically with advertorials , as well as a separate video in which Google's Matt Cutts discussed upcoming SEO changes . Not surprisingly, Google has now updated their webmaster guidelines to include advertorials, along with other popular spammy linking techniques, in their Link Schemes help document . Google Further Downplays Links First, perhaps the most significant change is the fact that Google removed the entire first paragraph from their link scheme help article which detailed how your website’s incoming links influenced your search rankings. Here is the original first paragraph from the link scheme help article, which dates back at least a year : Your site's ranking in Google search results is partly based on analysis of those sites that link ...

Full article: http://searchenginewatch.com/article/2285276/Google-Revis...

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