28 Jul '13, 6pm

The Query is the Brand - fascinating musings on rethinking #SEO's competitive landscape via @SEO_theory

People are talking about brand value so much these days I sometimes wonder if we should call it a new buzzword (but since “brand” and “brand value” have been around for ages, that wouldn’t make sense). The search engine optimization community almost suffered a collective heart attack over the so-called Brand Update until Matt Cutts deflated all the speculative explanations with the off-handed comment about Google modifying its trust algorithms for some queries. Around the same time that people began obsessing about brands in search results Nicholas Ramirez (here at SEO Theory Central) published an article on Best SEO Blog about how to choose a domain you can search optimize . The article offers some good advice but it does draw into question how important a domain name really is. I know many a Webmaster and starting SEO has asked about the value of keywords in domain name....

Full article: http://www.seo-theory.com/2009/03/09/the-query-is-the-brand/

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