26 Jul '13, 11pm

Another One Bites the Dust: Optimized Anchor Text via @seoinc

Another One Bites the Dust: Optimized Anchor Text via @seoinc

This was a new addition. It’s been no secret that using exact match anchor text is akin to wading in dangerous waters, but Google has now expanded that into saying “links with optimized anchor text in articles or press releases distributed on other sites” is now on the naughty list. Now, that’s not saying that press releases have one foot in the grave. It just means that if your press releases are being syndicated on other sites, your “optimized anchor text” links should be nofollowed from this point on. You’ll still get the benefit of the publicity, and avoid the wrath of Google in the process.

Full article: http://www.seoinc.com/seo-blog/another-one-bites-the-dust...

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