21 Sep '11, 12pm

Is Google's AdWords Express Right For You?

Is Google's AdWords Express Right For You?

Small business owners regularly wear a variety of hats and over the years many have tossed one of these into the pay-per-click (PPC ) arena in an attempt to compete online. It used to be that with a little bit of effort and a basic understanding of how PPC worked, a small business owner could potentially run a successful campaign. However, years after Google introduced AdWords as a self-service portal, it has become extremely complex and really takes a dedicated person to be able to understand and manage the minutae of a AdWords account. With AdWords, it's easy to quickly lose a lot of money and swear off search engine marketing (SEM) altogether. Neither option is a viable strategy for building your business, or Google's. Google realized this and about a year ago began offering a more simplistic starter edition of AdWords that they called Boost . This was directly tied int...

Full article: http://searchenginewatch.com/article/2110696/Is-Googles-A...

Tweets

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Google

Google

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