26 Jul '13, 3pm

Facebook Hashtags: Why It's Too Early to Declare Failure

Facebook Hashtags: Why It's Too Early to Declare Failure

New features are released all the time in social media. Many of them take a while to catch on with users. Most marketers and tech-savvy people jump on them first … then about a fortnight later, the general public. This is pretty common even for something as fast-moving as tech. Which is why early data about the performance of features can be interesting, but not hard evidence of their success. This is why the reaction to newly released stats about Facebook hashtags is a bit dramatic. Simply Measured released findings of a study that discussed several aspects of Facebook engagement; the report merely mentioned the word "hashtags," and headlines spreading the news about Facebook's hashtags failing to catch on or have an any impact on engagement began to fly. In its study, Simply Measured analyzed activity from the Top 100 brands on Facebook and found that hashtag adoption wa...

Full article: http://searchenginewatch.com/article/2285227/Facebook-Has...

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