25 Jul '13, 9am

How Does Google Treat Hidden Text That's Only Temporarily Hidden?

How Does Google Treat Hidden Text That's Only Temporarily Hidden?

Back about 10 years ago, it was so common to see websites that would have 10,000 keywords in hidden white text in the footer the homepage in order to hope to rank for every one of those hidden keywords. Obviously, Google considered this pretty spammy and their search algorithm started dealing with this years ago. Now it's pretty rare to see websites with full-on hidden text that are actually ranking well. Yet, many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. But how does Google handle this type of hidden text? Yes, hidden text can definitely be used for the good of the user experience on a website, but is still definitely can be used for nefarious purposes. Google's new Webmaster Help Video brings up the issue of hidden text that...

Full article: http://searchenginewatch.com/article/2284664/How-Does-Goo...

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