20 Sep '11, 1pm

How to Help SEO Customers Who Aren’t Always Right

How to Help SEO Customers Who Aren’t Always Right

All too often SEO professionals end up meeting with people who don’t understand the industry but have been told to get an agency on board. It can be a challenge to pitch the explanation at the right level – informing without alienating, and explaining without patronizing. The results of a survey of agencies and clients on SEO priorities, expectations, and decision-making, which were presented at BrightonSEO in the UK last week, were very interesting. For example, clients value link metrics in very different ways to SEOs – such as considering domain authority to be a less important than anchor text, where naturally SEOs disagreed. Unfortunately, our industry can still get a bad reputation and doesn’t always attract the most diplomatic of individuals. This can result in complaints about rude or incompetent SEO agencies when actually there’s just been a miscommunication. Here...

Full article: http://searchenginewatch.com/article/2110285/How-to-Help-...

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