05 Jul '13, 1pm

The Future-Proof Link Building Strategy by @aaronaders

The Future-Proof Link Building Strategy by @aaronaders

The strategy outlined in the eBook The Enterprise Marketer’s Future-Proof Link Building Strategy: Search Engine Optimization in a Post-Penguin 2.0 World is truly future-proof because it aligns with the “why ” behind search engine technology. Old tactics focused on the “what” behind search engine technology, and the “what” in SEO changes faster than any other industry. Aligning fundamentally with why search engines exist allows your organization to transcend the technological piece (the “what”) of search technology and position for long-term success.

Full article: http://www.searchenginejournal.com/the-future-proof-link-...

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