04 Jul '13, 1pm

Gone Fishing: The Secrets of Inbound Marketing and Link Baiting

Gone Fishing: The Secrets of Inbound Marketing and Link Baiting

There's no such thing as a boring product; just bad marketing. Inbound marketing is leading the way in evolutionary customer attraction activity and dominating the online growth strategies of corporations worldwide. Movement away from outbound methods which pushed products and brands out to large, generalist audiences via paid for advertising and purchased email lists is demonstrative of a new era in buying behaviours. Internet users are becoming increasingly dismissive of sales oriented approaches and instead, expect to be presented with factual information about a service or product that they are interested in, at a time and place that is convenient for them. So what is inbound marketing? Inbound marketing centres on the production and dissemination of original, high quality content designed to pull interested prospects towards your company; encouraging them to take acti...

Full article: http://www.searchenginepeople.com/blog/gone-fishing-the-s...

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