29 Jun '13, 9pm

How I Learned to Stop Worrying and Love Enhanced Campaigns

How I Learned to Stop Worrying and Love Enhanced Campaigns

When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far. Pundits said that it was a sign that their empire was sure to crumble. Who was Google to treat advertisers and agencies this shabbily? I wasn't immune to the feelings of helplessness and contempt as we faced a huge migration and a perceived loss of control of our clients' search budgets. Fast-forward just four months and I have a confession to make: I love enhanced campaigns! Once I got past the fact that Google had just forced a massive organizational change on us and everyone else, it started to become clear that these changes can benefit a lot more than just Google investors pockets. So if you haven't migrated already, or you have migrated but aren't doing anything differently, here are some good reasons to adopt enhanced campaign functionality as soon as possi...

Full article: http://searchenginewatch.com/article/2277768/How-I-Learne...

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Let's be passionate in all we do this week!!

Let's be passionate in all we do this week!!

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