26 Jun '13, 1pm

6 Parallels Between Old-School B2B Sales Tactics & SEM

6 Parallels Between Old-School B2B Sales Tactics & SEM

I’m excited to be writing for the first time for Search Engine Land, sharing knowledge and tips that can help you with your B2B e-commerce and lead-gen search engine marketing. Having spoken recently at SMX Advanced in Seattle about how to “Rock it with PLAs,” I hope you’ll depart on a journey with me for six articles in which I will provide the framework for streamlining your B2B search campaigns to maximize results. Today’s article is about the initial setup of your B2B search campaign. It also touches on the parallels between old-school B2B sales tactics and search engine marketing. 1. Set Business Goals For Your SEM Campaign The first step to creating your SEM campaigns is to determine how you will set up your business goals. Best practice dictates one match type per campaign and tightly themed ad groups of keywords. You can utilize broad and phrase match to refine and...

Full article: http://searchengineland.com/6-parallels-between-old-schoo...

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