26 Jun '13, 12pm

AdWords Top Movers Report: What It Is & What It Should Be

AdWords Top Movers Report: What It Is & What It Should Be

Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing, and how you're pacing against your client's goals. Each SEM manager most likely has their own approach and set of reports they run. Unfortunately, to truly understand how your account is performing, it can take some time. Thankfully, Google has released a new feature: the top movers report. Per Google, this report will "show you which campaigns and ad groups have experienced the largest changes in clicks and cost, and highlight changes you made which might have contributed to those moves." Running the Top Movers Report The top movers report will be found under the Dimensions tab. You'll need to select two consecutive time period...

Full article: http://searchenginewatch.com/article/2277412/AdWords-Top-...

Tweets

Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting

Google AdWords New Top Movers Report Aims To Au...

searchengineland.com 24 Jun '13, 6pm

The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and ...

New top movers report to track how your ad performance has changed: Many of you start each day by asking: Wha...

New top movers report to track how your ad perf...

adwords.blogspot.com 24 Jun '13, 5pm

Many of you start each day by asking: What is driving a change in my clicks or cost? What campaigns or ad groups saw the t...

Linking AdWords And Google Analytics Accounts F...

searchengineland.com 26 Jun '13, 2pm

Linking your AdWords and Google Analytics accounts opens up a whole new world of opportunity for campaign execution, manag...

AdWords "Remarketing Lists For Search Ads" Comi...

searchengineland.com 25 Jun '13, 7pm

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remark...

Linking Your Google AdWords & Analytics Account...

seroundtable.com 26 Jun '13, 1pm

Google announced it is now much easier to link your AdWords account to your Analytics account. To do so, go to Google Anal...

8 Simple Things You Might Be Overlooking In Your AdWords Account [New Guide]: Our latest white paper is now av...

8 Simple Things You Might Be Overlooking In You...

wordstream.com 25 Jun '13, 3pm

Our latest white paper is now available for download. Below is an excerpt from the guide. Click here to download the full ...

Google AdWords Keyword Tool Redirecting Advertisers To Planner Tool

Google AdWords Keyword Tool Redirecting Adverti...

seroundtable.com 25 Jun '13, 12pm

Frederic Chanut shared on Google+ an interesting Google AdWords bug with the keyword tool. Some are reporting that when yo...

Report: McDonnell Did Not Disclose $6K Rolex Watch From Troubled Donor

Report: McDonnell Did Not Disclose $6K Rolex Wa...

Virginia Gov. Bob McDonnell (R) received a Rolex watch from a major campaign donor and he did not disclose the gift in his...

Top 10 Kicks To Watch For In July

Top 10 Kicks To Watch For In July

kicksonfire.com 01 Jul '13, 7am

Get a real job, kids. Image: ABC/Jezebel As we head into the second half of 2013, there is no slowing down of big time sne...

Google Rolls Out AdWords Dynamic Retargeting For Retailers

Google Rolls Out AdWords Dynamic Retargeting Fo...

searchengineland.com 24 Jun '13, 4pm

In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediafo...

AIA Recognizes Top 10 Green Buildings

greenbuildingadvisor.com 26 Jun '13, 10am

According to its designers, the modeled energy use for the house is 7,123 kWh of electricity per year, less than half of t...

Google AdWords With Third-Party Reviews In Ad Copy

Google AdWords With Third-Party Reviews In Ad Copy

seroundtable.com 01 Jul '13, 1am

Google announced a new AdWords extension that allows you to ad third-party reviews dynamically into your ad copy of your A...

Report: China's UAVs Could Challenge Western Dominance

Report: China's UAVs Could Challenge Western Do...

defensenews.com 25 Jun '13, 8pm

TAIPEI — Folks wandering past the model of the Pterodactyl UAV at the Paris Air Show last week were probably unaware that ...

Halo-halo, durian on CNN's list of top 25 summer delights

Halo-halo, durian on CNN's list of top 25 summe...

gmanetwork.com 26 Jun '13, 4am

Summer may be over in the Philippines, but it is just starting in the United States. And it's a good time as any to savor ...

Keyword Level Impression Share Data Now In Google AdWords

Keyword Level Impression Share Data Now In Goog...

searchengineland.com 01 Jul '13, 2pm

We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite...