26 Jun '13, 1pm

2013 Study: 79% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Today, we at BrightLocal released the findings of our 2013 Local Consumer Review Survey. This is the third wave of this study which explores consumer consumption (aka “reading”) of online reviews and how these influence their opinions and purchases from local businesses. More People Reading Fewer Reviews The results of this year’s survey show that more consumers are reading reviews as part of their pre-purchase research before selecting a local business to use. However, it also shows that they are forming opinions faster and needing to read fewer reviews before they trust (or don’t trust) a local business. This puts increased emphasis on local businesses to manage their online reputation closely and ensure that any negative reviews are dealt with in a swift and positive way. About The Local Consumer Review Survey This year’s survey was conducted in January-February 2013. A...

Full article: http://searchengineland.com/2013-study-79-of-consumers-tr...

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