25 Jun '13, 6pm

Bringing intent, context, and audience together for better performing search campaigns: Along with a user's q...

Along with a user's query, context signals like location, time of day, and device have become increasingly important in showing people the right ads with their search results. With enhanced campaigns , it's now easier to reach people in the moments that matter across all screens, with ads that are more relevant to a user's intent and context. Now we're incorporating another powerful capability to tailor your search campaigns for different audiences – remarketing lists for search ads (RLSA). With this feature, you can modify your search ads, bids, and keywords based on your visitors' past activity on your website. As we transition out of the beta test of RLSA, announced in July 2012 , we'll be making the feature available to all advertisers using enhanced campaigns over the next few days. Combining intent, context, and audience for better search ads Search ads work great be...

Full article: http://adwords.blogspot.com/2013/06/bringing-intent-conte...

Tweets

Goodbye Enhanced Campaigns, Hello Bing Ads

Goodbye Enhanced Campaigns, Hello Bing Ads

searchengineland.com 25 Jun '13, 1pm

Once July 23rd rolls around, I hope we can all agree to stop referring to ”enhanced campaigns” as such and get back to sim...

AdWords "Remarketing Lists For Search Ads" Comi...

searchengineland.com 25 Jun '13, 7pm

On the heels of releasing dynamic retargeting for retailers in AdWords, Google has announced it will be rolling out remark...

DoubleClick Search Inventory Campaigns Now Auto...

searchengineland.com 26 Jun '13, 3pm

Inventory-aware campaigns in DoubleClick Search, designed to automate campaign management for inventory-reliant search cam...

SearchCap: The Day In Search, June 26, 2013

searchengineland.com 26 Jun '13, 9pm

Study: Google Local Carousel Results Win 48% Of Clicks, While Only 14.5% Of Clicks Were On The Map When using heatmaps to ...

Intervals + tempo run = faster racing. Here's w...

runnersworld.com 03 Jul '13, 2am

For instance, doing a tempo run immediately after performing 300-meter intervals ramps up the aerobic challenge. Do interv...

Google Just Released Remarketing Lists For Search Ads (RLSA) by @smorgs13

Google Just Released Remarketing Lists For Sear...

searchenginejournal.com 26 Jun '13, 1pm

RLSA isn’t new, it’s been in beta since July. When Google takes something out of beta, it’s always fun because you know th...

Daily Blog Read "Bringing a baby into the world...

proudduck.com 03 Jul '13, 2am

I’m wearing a striped maternity dress by 9months and ikat print jacket from Noona, at FV . Bringing a baby into the world ...

Sleep Better (And Longer) To Run Better

running.competitor.com 02 Jul '13, 6pm

Sleep Better (And Longer) To Run Better By Deb Dellapena Published 7 hours ago comments Tweet Share Share Print Taking nap...

Bringing Together Paid, Owned, and Earned Media

Bringing Together Paid, Owned, and Earned Media

searchenginewatch.com 21 Jun '13, 11am

20 percent of daily queries have never been seen on Google. So look at that as new opportunities to apply your paid and ea...