25 Jun '13, 4pm

Google AdWords Dynamic Remarketing Launches For Merchants

Google AdWords Dynamic Remarketing Launches For Merchants

Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account . This pilot program is currently only available to those in the travel and education sectors, but they do plan to expand further later this year. Here's what the ads look like: These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the company's website, in order to remind those potential customers about the product. Google can also create those dynamic remarketing ads for merchants automatically. Google has some impressive numbers coming out of what seems to be the beta test of this product with a limited number of Google Merchant Center users. For examp...

Full article: http://searchenginewatch.com/article/2277363/Google-AdWor...

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