25 Jun '13, 1pm

Goodbye Enhanced Campaigns, Hello Bing Ads

Goodbye Enhanced Campaigns, Hello Bing Ads

Once July 23rd rolls around, I hope we can all agree to stop referring to ”enhanced campaigns” as such and get back to simply calling them “campaigns.” It was a great message spin on Google’s part to select this antonymic adjective to describe campaigns which offer fewer targeting options and higher CPCs — but, as marketers come to see the change for what it truly is, I believe the time has come to retire that modifier. I suspect that few people actually believed the “enhanced” bit, and fewer still do now that enhanced campaign cost performance data are emerging. To continue to associate the word “enhanced” with the new campaign structure will only lead to more cynicism and mistrust of Google within its advertising base. It’s a shame, really, because Google is an amazing company that has done (and continues to do) amazing things for its advertising platform. I have noticed...

Full article: http://searchengineland.com/goodbye-enhanced-campaigns-he...

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