24 Jun '13, 6pm

Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting

Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting

The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length, and finds the campaigns and ad groups that experienced the largest change between the two periods. You can compare periods of 7, 14, or 28 days, or look at reports generated in the last 90 days. At the top of the report is a dashboard summarizing ten of the largest moves in clicks or cost. Changes that aren’t significant enough to be a top mover are grouped in “Other changes.” Below the summary is detail on each top mover. What is not immediately apparent is that the details table (shown below) has two modes, Cost and Clicks. You select which you’d like to view by clicking the “Cost” or “Cl...

Full article: http://searchengineland.com/google-adwords-new-top-movers...

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