24 Jun '13, 8am

Modern Marketing In The Digital Age

Modern Marketing In The Digital Age

I recently came across this great infographic created by Salesforce.com entitled “The Modern Marketer”. This graphic shows how the modern marketer has to be multifaceted – half artist and half scientist. Gone are the Mad Men days of marketing where creativity was valued above all else. New technology offers modern marketers not only the ability to create very creative marketing campaigns, but also ones that are data driven with performance tracking and insightful analysis to better understand the target audience and improve conversions. The role of a modern marketer sounds pretty exciting, right? Well, achieving this balance between artist and scientist is not easy and requires a special skill set not previously seen or required in the marketing field before. It requires marketers to use both the creative and analytical side of their brains. The creative side is responsibl...

Full article: http://www.seo.com/blog/modern-marketing-in-the-digital-age/

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