06 Sep '11, 5pm

Google Buys Digital Coupon Platform Zave Networks

Google Buys Digital Coupon Platform Zave Networks

In a move that is likely aimed at further bulking up Google Offers , Google has acquired Zave Networks, a platform that lets customers redeem digital coupons and local businesses integrate loyalty programs. Terms of the deal were not disclosed. The Zave Networks Acquisition: What Google Gets “We’re thrilled to welcome the Zave Networks team to Google. They have developed an impressive platform to connect consumers with coupons, special offers and reward programs for their favorite businesses, and we look forward to their joining our commerce team,” Google said in a statement. Zave billed itself as a “global point-of-sale platform for the exchange of non-cash value. One that enables consumers to use a wide variety of digital discounts, offers and values to buy the products they want right at the same stores where they shop everyday.” “When we had the opportunity to join Goo...

Full article: http://searchenginewatch.com/article/2107013/Google-Buys-...

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