22 Jun '13, 5pm

YouTube vs. Creators: The Battle of Ownership via @reelseo #seo

Who owns the relationship? That seems to be the broad question that has erupted during the latest string of back-and-forth accusations over YouTube’s partnership with creators. As the industry continues to undergo recurrent growing pains typical to the setting, new revelations emerge daily from both sides of the argument about YouTube’s ability (or inability depending on who’s writing) to hone a creator-friendly model. To recap: YouTube is good. YouTube is bad. It’s a YouTube-first strategy versus a YouTube-only strategy. YouTube sustainability is impossible so everyone should abandon ship. Yet a closer look by ComScore shows that top creators' O&O sites have no audience whatsoever . Logically, the argument goes round and round. SEE ALSO: YouTube vs. Facebook vs. Other Platforms: Comparing Social Engagement [Creators Tip #40] Missing the pool landed this content creator a ...

Full article: http://www.reelseo.com/youtube-creators-battle-ownership

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