21 Jun '13, 3pm

Inventory-aware campaigns: automatically create and optimize search campaigns: This post originally appeared

This post originally appeared on the DoubleClick Search blog. Since launching our inventory-aware campaign solution in DoubleClick Search back in August, we’ve been busy improving the tool with new ad template functions and in-UI instruction management . Today, we’re excited to announce the ability to automatically create and optimize campaigns , based on your Google Merchant Center feeds. We know that keeping your search campaigns up-to-date with changing inventory can be time-intensive and cumbersome. With this new feature, we wanted to deliver a simple solution for this complex problem, to help you go faster, with smarter tools that streamline your workflow. With inventory-aware campaigns, manage even the deepest product catalogs with just a few clicks, helping you create new search campaigns on the fly. How inventory-aware campaigns work Inventory-aware campaigns in Do...

Full article: http://adwords.blogspot.com/2013/06/inventory-aware-campa...

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