21 Jun '13, 1am

Link Acquisition Using Humor: What We Can Learn From the Lebron James Faux Email Hack

Just look at what Justin Halpern did on Grantland last year with the infamous Lebron James ‘Fauxclusive’ e-mail hack . Easily one of the summer’s best link-baiting schemes, Halpern produced a faux email screen capture supposedly taken from the Gmail account of NBA superstar LeBron James. The fake Gmail account was purportedly shown by fake hackers who posted a screenshot to the web. Although intended as humor, it also carries with it a modicum of plausibility, since more than a few celebrity accounts have been hacked in the past.

Full article: http://www.searchenginejournal.com/link-acquisition-using...

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