20 Jun '13, 10pm

What Is Anchor Text?: Anchor Text Definition Anchor text is the clickable text in a hyperlink. SEO best pract...

The anchor text is also known as the link label or link title. The words contained in the anchor text helps determines the ranking that the page will receive by search engines such as Google or Yahoo and Bing. Links without anchor texts commonly happen on the web and are called naked URLs, or URL anchor texts. Different browsers will display anchor texts differently, and proper use of anchor text can help the page linked to rank for those keywords in search engines.

Full article: http://www.wordstream.com/anchor-text

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