20 Jun '13, 1pm

Google: It's Not About Links But About Sharing?

Take a breath everyone.. :) It's not that links are going away or that they don't matter - and this advice is not anything new - it's just how they [Google] are positioning it. Instead of giving you one specific thing (action) that will "increase your rankings" they are now saying, "create something of value that will naturally (editorially) earn the links, usage and social shares it deserves". Now that does not mean you can just build something that is "pretty" and expect it to do well in the SERPs or expect people to use it. User focused SEO has always (at its core) been about creating something of value for your target personas (or those you want to target) that helps them through their informational or commercial journey, and then marketing (giving it a nudge) said content asset to gain editorial links and social reach. Does it make SEO more difficult, yeh.. is there a...

Full article: http://www.seroundtable.com/google-ranking-message-links-...

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