20 Jun '13, 12pm

6 Ways To Optimally Use Keyword Match Types for AdWords Success by @AndrewLolk

I must admit that I’ve been trying out this approach quite a lot in the last 6 months, but very little prior to that. I’ve been dabbling more in automated systems for bid management, and one of the challenges I’ve been facing was always that the bid for BMM or Phrase Match keywords would sometimes exceed the Exact Match bid. This would therefore result in BMM keywords taking over all the impressions that the Exact Match keyword should be responsible for.

Full article: http://www.searchenginejournal.com/6-ways-to-optimally-us...

Tweets

Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

Google AdWords Keyword Match Types and Negative...

searchenginewatch.com 12 Jun '13, 1pm

Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" ...

New Updates To Bing Ads Intelligence, Excel Add-In For Keyword Research And Analysis

New Updates To Bing Ads Intelligence, Excel Add...

searchengineland.com 19 Jun '13, 6pm

Microsoft has released an update to Bing Ads Intelligence, the free Excel add-in for keyword research and keyword performa...

Using AdWords Negative Keywords - How to Best Use PPC Negative Keywords: Learn About AdWords Negative Keywords...

Using AdWords Negative Keywords - How to Best U...

wordstream.com 13 Jun '13, 8pm

Learn About AdWords Negative Keywords Introducing AdWords Negative Keyword Lists Using AdWords Negative Keywords in Search...

AdWords Campaigns Limited by Budget? Find Out What It Means & What to Do

AdWords Campaigns Limited by Budget? Find Out W...

wordstream.com 19 Jun '13, 1pm

Budgeting seems to be the topic on everyone’s minds lately and I can’t help but think that this is due to Google’s subtle,...

6 ways running improves your overall health #ru...

runnersworld.com 24 Jun '13, 3pm

You’ve probably heard it said that exercise is medicine. Well, it’s not just a saying; it’s the truth. There’s a raft of s...

Google AdWords Keyword Tool Redirecting Advertisers To Planner Tool

Google AdWords Keyword Tool Redirecting Adverti...

seroundtable.com 25 Jun '13, 12pm

Frederic Chanut shared on Google+ an interesting Google AdWords bug with the keyword tool. Some are reporting that when yo...