19 Jun '13, 6pm

Charity: Water Shows How Video E-Mail Campaigns Can Be Successful: A recent study in the e-mail video campaig...

Charity: Water Shows How Video E-Mail Campaigns Can Be Successful: A recent study in the e-mail video campaig...

E-mail marketing has this unfortunate stigma of being spam almost immediately, before you even send it. But with e-mail reaching virtually everyone, it's a desirable platform to market to your audience. The question is, how do you make your e-mail blast a welcome sight to most of your audience without them automatically sending it to the trash? Marketing Sherpa just did a study on a company called charity: water , which used video in their e-mail campaigns, targeting people who actually asked to be sent these e-mails. How did they do that? charity: water's Video E-Mail Campaign charity: water is a non-profit seeking to bring clean drinking water to the 800 million people who don't have it. The Marketing Sherpa article presents the problem : they wanted to increase the amount of e-mails they were sending out, but they didn't want to burn out people when sending them . It's ...

Full article: http://www.reelseo.com/charity-water-shows-video-email-ca...

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