19 Jun '13, 12pm

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content and data . In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. The amount of content and data that our industry generates, manages, and optimizing is staggering. The way that this content and data is structured and presented in the SERP’s is the focus of my article today and how you can map the relationship from structured data, content and social media, to search results. Relevant Content and Structured Data Data comes in multiple formats that take the form of un-structured, semi structured and structured ...

Full article: http://searchenginewatch.com/article/2275870/Structured-D...

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