19 Jun '13, 12pm

Tips and Tricks for Optimizing Time Sensitive Pages by @highervis

Tips and Tricks for Optimizing Time Sensitive Pages by @highervis

Be Quick . You don’t want to wait until a specific event or announcement gets too close to ramp up SEO efforts and link building (especially if you’re working in a competitive niche). You want to start building links and optimizing immediately so that when the story really does go big, you’re already at the top ready to go. It’s also important to realize that Google bots aren’t going to check out your site every single day, so if you start optimizing right way you might not even see results until the big event. Always Keep Optimizing . Some companies get rid of an article or even a time sensitive website once that time is over; however, in doing so the company loses any SEO value that page earned during that time. Even if you think a holiday season is over or a big announcement is no longer relevant, keep the page in tact in case it ever becomes relevant again. There are a...

Full article: http://www.searchenginejournal.com/tips-and-tricks-for-op...

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