19 Jun '13, 8am

Copywriting tricks to turbocharge your meta data for conversions

Copywriting tricks to turbocharge your meta data for conversions

Welcome to another of my mammoth-but-hopefully-useful blog posts! This month I’ve been reminded of the challenge (and dare I say it, enjoyment) of writing title tags and meta descriptions, having written them for a couple of clients in the past few weeks. Meta data puts the skills of even an experienced copywriter to the test. With such a small character limit, the writer must combine impact with brevity (the latter, I fear, not a quality present in this post) to achieve what is effectively a strong advertising message designed to drive traffic and ultimately increase conversions.

Full article: http://www.seoptimise.com/blog/2013/06/copywriting-tricks...

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