18 Jun '13, 7pm

Enhanced Campaigns Countdown: Rising CPC Insights & Migration Tips From iProspect

With the July 22nd mandatory migration to AdWords enhanced campaigns looming, we will be checking in with marketers over the next several weeks to get their perspective on the transition process, hear what they’ve learned so far and what advice they have to share. I recently spoke with iProspect’s Associate Director of Paid Search, Jeremy Hull, about his agency’s experience with the migration process and the results they’ve seen. Hull issued an updated POV at the end of last month based on the $6 million in spend iProspect had run on enhanced campaigns since February. The agency began testing enhanced campaigns a month before the public announcement in February. Ten advertisers opted to transition immediately, either because they saw merits in the new approach or they wanted to take advantage of a particular feature like click-to-call. After the management platforms iProsp...

Full article: http://searchengineland.com/iprospects-jeremy-hull-migrat...

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