18 Jun '13, 7pm

Vine Catching Up to YouTube In Social Media Engagement

Vine Catching Up to YouTube In Social Media Engagement

Vine has had quite the run this year after being introduced to iOS devices early in the year and recently, on Android, which should only increase usage of the social video -sharing service. SocialBakers recently did a study comparing the engagement rates on tweets of Vine compared to tweets with YouTube embeds. No surprise, Vine has made strides in engagement scores (which can be everything from shares, likes, favorites, clicks to the website, etc.) and is gaining on YouTube, percentage-wise. Total tweets with YouTube embeds still far outnumber Vines, but YouTube has been around a lot longer. Let's look at what SocialBakers found. SEE ALSO: Vine Wins Out Over Instagram In Twitter Sharing Wars Vine Closing in on YouTube in Twitter Engagement YouTube had a 0.048 engagement rate, while Vine had a 0.031 percent engagement rate, in a study conducted May 5-June 5 with selected b...

Full article: http://www.reelseo.com/vine-catching-youtube-social-media...

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