18 Jun '13, 6pm

Web Marketing: How to Market Your Products with Search Engine Marketing: Web marketing (Internet Marketing) is...

Web Marketing: How to Market Your Products with Search Engine Marketing: Web marketing (Internet Marketing) is...

Many aspects of Web marketing, but in particular PPC search marketing and SEO, begin with keyword research—the discovery and analysis of words and phrases that people use when searching (via search engines) for a particular product or service. The keywords specific to your market or vertical may seem obvious, but you'd be surprised how often common sense fails when it comes to keyword research and search advertising . Brainstorming and intuition won't cut it for the serious Web marketer—you need to back up your decisions with real-world data.

Full article: http://www.wordstream.com/web-marketing

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