18 Jun '13, 6pm

Give your sitelinks additional detail in enhanced campaigns

Give your sitelinks additional detail in enhanced campaigns

Ads that provide detail and precision can help people make more informed decisions. Sitelinks help people find information deeper in your site so they can get to where they want to go faster. In February 2012, we improved sitelinks by using text from other ads in your account or My Client Center to create sitelinks with additional detail. Today, we’re going one step further by enabling you to nominate specific text for your sitelink descriptions from within your AdWords account. This will allow you to control the descriptions that display when this sitelink format shows. Click here to enlarge In our testing, users have reported that sitelinks with additional detail were more useful and relevant, and clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks. The new sitelink format with additional detail is available only in enha...

Full article: http://adwords.blogspot.com/2013/06/give-your-sitelinks-a...

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