18 Jun '13, 4pm

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year using Adobe’s Media Optimizer. They found overall the cost-per-click (CPC) across devices was up 6 percent since March. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in with desktop ads, thus increasing overall costs. In fact, they found a 3 percent increase in tablet CPCs in the data they analyzed. The migration to enhanced campaigns is optional until the July 22 deadline. As more advertisers switch over to meet the deadline, this is likely to further increase CPCs with new mobile bid adjustments (MBAs). “With Enhanced Campaigns, MBAs control how ...

Full article: http://searchenginewatch.com/article/2275841/Google-AdWor...

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