03 Sep '11, 8am

Skills Needed to Succeed in SEO: Search engine optimisation is an industry determined to buck the economic trend...

Skills Needed to Succeed in SEO: Search engine optimisation is an industry determined to buck the economic trend...

Link building is an integral part of an SEO strategy; it can build domain authority, raise brand awareness and help spread content throughout the relevant online communities. An SEO needs to know how to go about prospecting links, acquiring them and how they can affect a search engine optimisation campaign. Arguably the most efficient way of acquiring links is through the creation of ‘personas’ knowing how to interact effectively and engagingly with the webmasters that are capable of providing these links. Good SEOs know that despite the fact that they are interacting through a digital interface they are engaging with another human being – and this is the key to good link building.

Full article: http://www.seoconsult.com/seoblog/seo-techniques/skills-n...

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